27% of UK shoppers buy luxury goods via social media and influencers

Lou Dana, the new voice of luxury - from a committed conversation to a digital revolution

Bemelmans Bar partnership with leading luxury digital platform Mytheresa

Counterfeiting: CHANEL unveils an e-logo dedicated to its retailers

Generative AI hits a fashion acceleration point

How can brands capture the loyalty of Gen Z?

How immersive shopping meets the needs of Gen Z

Millions of luxury products have digital IDs. Is anyone using them?

Stella McCartney digitizes her windows with Sony

Jacquemus extends its partnership with Apple

AI beauty pageants and hyper-perfectionism: Welcome to the age of ‘meta face’

Balenciaga launches a contest around the game "Snake"

LinkedIn: a communication tool increasingly popular with luxury players during Fashion Week

Evolve or fade away: Enriching luxury heritage in the AI era

Gen Z, luxury and the undeniable pull of ‘interestingness’

2025 in fashion-tech: More human, more automated

Millennials outshop Gen Z on social media

Craftsmanship, storytelling, personalisation... The luxury of the future reimagined by technology

Jeweller Messika switches to cryptocurrencies

The behind-the-scenes of the partnership between LVMH and the 2024 Olympic Games told in a documentary

"Sea witch", "rat cake" or "cherry vibe": Pinterest unveils its 2025 trends

Dior enriches its gift boxes with an augmented reality experience

2024’s big tech lessons and surprises

AMI Paris unveils its Mailbox, a new web3 activation based on the surprise gift

What’s next for Web3 fashion?

Louis Vuitton launches a game based on puzzles to be solved as a team

LVMH’s Anish Melwani on the innovations to pursue and avoid for luxury

Prada and Miu Miu debut the first luxury bags in Bitmoji on Snapchat

Gen Z embraces AI for customer service, yet yearns for human touch in complex situations, survey reveals

How innovation became the watch market’s secret ingredient

Estée Lauder goes all in with OpenAI’s ChatGPT

Snapchat is reimagining the modern-day shopping experience for Gen Z

Paramount+ to launch UK ad tier

Why the metaverse is moving into physical retail

"TikTok users are not content to passively consume luxury goods; they are reinventing the use of it" Tatiana Dupond, TikTok France

Style vs craft: Turning AI designs into IRL clothes

How Insta’s broadcast feature crept into brands’ marketing strategies

Google shakes up shopping with generative AI

Who won fashion month on social media?

Gucci retains innovation leadership, but Hugo Boss and Versace surprise with virtual activations

Meta’s far-sighted fashion moment

How Marc Jacobs is winning social with its ‘beautifully unhinged’ TikToks

How brands can navigate Gen Z's online consumption craze

LVMH’s Nelly Mensah on taking tech risks in luxury

As Gen Z matures, virtual stores get an AI boost