From December 1 to 31, Snapchat is rolling out a virtual village in augmented reality, designed with Chopard, BOSS and Lancôme. An operation that showcases the products of these three luxury houses in interactive universes.

Accessible via the Lens carousel and the brands' public profiles, the "Snapchat Winter Village" offers users the opportunity to browse the different worlds of Chopard, Boss and Lancôme. Each brand reveals its own narrative setting: a sculpted ivory case for Chopard, a candy pink space with a view of snow-capped mountains for Lancôme, or an "Augmented Factory" with golden walls showcasing the BOSS x Steiff collection.