In its latest study, the Kolsquare agency looks back at the most successful brands in influencer marketing on Instagram and TikTok during the first half of 2025. While mainstream brands dominate the French ranking, several luxury brands stand out.

Louis Vuitton, luxury leader on Instagram France.

To establish its ranking, Kolsquare relied on its benchmark index, EMV - for Earned Media Value - which consists of assigning a monetary value to likes, comments, and shares relating to a brand.