Gucci topped the Cultural Currency Index, a brand new report that quantifies how cultural engagement translates into measurable market dynamics.

Chamber of Commerce and Industry: a new analytical tool.

A new ranking has just appeared on the analytics scene. Developed by the strategy consulting firm Annex in collaboration with the AI-powered social intelligence and creator platform WeArisma, the Cultural Currency Index (CCI) is an index based on data from social media, search, and web traffic. It assesses a brand's cultural dynamics and impact by revealing not only its visibility but also its ability to spark desire and generate tangible business results. The CCI combines three pillars: brand popularity, engagement, and purchase intent.