AI is dominating tech conversations right now, and fashion is no exception. It’s being hailed for its potential to fix problems that have plagued the industry for decades — from product discovery and personalized marketing to sizing discrepancies among brands. But it costs a lot to invest in, and there are big question marks surrounding whether it can deliver the returns it promises, while its use can also spark consumer backlash. In recent weeks, these questions have intensified at a macro level, too.