According to the latest report from Comité Colbert and Bain & Company, European luxury brands are stepping up their technology investments. More than just a tool, technology is becoming a strategic lever for optimizing performance, supporting innovation, and preparing for the customer experiences of tomorrow.

60% of players expect their technology investments to increase by more than 5% within 2 to 3 years.
A major topic in the strategy of luxury brands, technology is a lever for growth to be invested in. A reality shared by 85% of CEOs, who consider it essential for the implementation of their strategy , and 8% even describe it as critical, according to the latest report from the Colbert Committee and Bain & Company, which focuses on the subject. From digital customer management tools to logistics systems and sales forecasting, technology now permeates all functions.