The fashion house is strengthening its presence in the world of video games and unveiling a collaboration with PUBG, the online franchise with over a billion downloads.

Balenciaga, a pioneer of luxury in the PUBG ecosystem.

By getting closer to PUBG and its smartphone variant PUBG MOBILE , Balenciaga becomes the very first luxury brand to collaborate with the franchise launched in 2017. A benchmark in the battle royale genre , PUBG: BATTLEGROUNDS features players who compete - alone or in teams - in a virtual world until the final victory.