A tailor-made beauty tech protocol.

Launched last August, the luxury House's first make-up line is accompanied by a new virtual try-on system aimed at simulating a more realistic rendering.

Like Hermès, Prada or Valentino, it was only a matter of time before Louis Vuitton diversified into beauty. At the end of August, the fashion house kicked off its very first makeup collection composed of 55 shades of lipsticks, ten balms and eight eyeshadow palettes developed under the supervision of Pat McGrath, appointed Makeup Creative Director.