Artificial intelligence is silently disrupting the codes of perfumery. At the heart of The Estée Lauder Companies' new Maison des Parfums, an ultramodern Atelier ushers in an era where data, neuroscience and olfactory creation intertwine. Saving time, increasing precision, exploring new sensory territories: AI does not replace the perfumer's gesture, it amplifies his audacity. In this interview, Franck Besnard reveals how this Parisian centre is reinventing the way of imagining, testing and accelerating exceptional fragrances, while preserving the uniqueness of the houses. A dive into the heart of a technological revolution... deeply creative.