Meta will soon be giving UK users of Facebook and Instagram the choice to stop seeing ads through subscriptions to the platforms.

The option of having no ads follows guidance produced in March, as well as discussions with the Information Commissioner's Office. This came after a woman sued Meta in 2022 for violating her rights under UK data laws, with the decision being that targeted ads could be classified as direct marketing.

Over the coming weeks, UK users will see a notification that explains their choice. They will be able to subscribe to Facebook and Instagram for £2.99 a month on the web or £3.99 a month on iOS and Android, or continue to use Facebook and Instagram for free with personalised ads.