The search engine platform Depict AI is stepping into the world of e-commerce with its latest launch, GPT Search.

The new tool is meant to help shoppers and brands consume more considerately and specifically by cutting out the hassle and emissions of returns.

“We want people to discover something they weren’t looking for. We use the word discover quite intentionally,” said John Tan, chief executive officer of Depict AI, in an interview.

GPT Search is being adapted by Sandqvist, CDLP, Nanushka and Luca Faloni. The new tool also takes on each respective brand’s tone of voice, which allows up to 40 words in its search engine.