Lux Exposé

The Macallan has never been one to blend into the background. Known across the globe for its exceptional single malt Scotch whiskies, the brand has now raised the bar again, this time with a bold new look for its iconic Timeless Collections – Double Cask, Sherry Oak, and Colour Collections. The whisky remains untouched, still as balanced, elegant, and refined as ever, but now the bottles tell a whole new story thanks to legendary designer David Carson.

This fresh visual identity is anything but ordinary. It’s a fusion of tradition and modernity, craftsmanship and creativity. Carson, who has collaborated with The Macallan for years, has channelled the brand’s rich heritage and added a vibrant twist. Inspiration came from many places: the way sherry and oak intertwine to shape flavor, the architectural curves of The Macallan Distillery, and even the triangular region in Spain famous for sherry wine – Andalusia’s Sherry Triangle.