11 Nov 2025
Roederer Collection focuses on wine tourism
Journal Du Luxe
The parent company of Louis Roederer and Deutz champagnes continues its diversification. The group is creating a division dedicated to the hotel and wine tourism sector, headed by Alexandre Peyrussan .
Objective: to boost the group's wine tourism experiences. Roederer Collection, the entity that brings together the Louis Roederer champagne house, Deutz champagne, and a dozen prestigious wine estates in France and internationally, is now structuring its diversification around hospitality and wine experiences. The family-owned group has announced the creation of a general management team dedicated to hotels and wine tourism , headed by Alexandre Peyrussan, a renowned professional in the sector. This is a key step for the group, which intends to structure and develop its upscale hospitality offerings within its wine estates.

