Lux Exposé

Aperol, the Italian aperitivo recognized for its bright orange colour and social, easy going personality, is launching its first-ever Aperolidays celebration with the help of actress and long time Aperol Spritz fan Nina Dobrev. Together, they are bringing Italian aperitivo culture into the winter months and encouraging adults 21+ to enjoy the classic Spritz while gathering and connecting throughout the holiday season. In New York City, Aperol is creating festive installations, seasonal cocktails, and limited-edition experiences that highlight the warm and joyful spirit of Italian social traditions.