Newstrail.com

The ultra-premium brand, a partnership between the luxury conglomerate and the historic Gallardo family, secures “Best in Class” status, signaling a strategic shift in the high-end spirits market.

The global competition for prestige spirits often focuses on heritage and exclusivity, yet few brands manage to integrate both tradition and modern luxury with the definitive success recently achieved by Volcan de mi Tierra. The tequila brand, a strategic joint venture between LVMH Moët Hennessy Louis Vuitton and the esteemed Gallardo family of Mexico, has signaled its ascendance in the ultra-premium category by securing multiple top distinctions at the 2025 San Francisco World Spirits Competition (SFWSC). This recognition is not merely an acknowledgment of quality, but a validation of the brand’s sophisticated approach to tequila production, positioning it as a benchmark for what it terms “Craft Tequila.”

The SFWSC, widely considered one of the most influential judging platforms in the industry, conferred upon Volcan de mi Tierra the title of Best in Class Tequila 2025 and Best in Class Blanco Tequila 2025.