Hennessy Newsroom

Cognac, October 7th, 2025 — Hennessy, the world's leading cognac, and global icon LeBron James present the Hennessy V.S.O.P Limited Edition by LeBron James, available in select markets worldwide this October 2025. This latest release deepens the creative partnership that kicked off in 2024, merging Hennessy's timeless craftsmanship with LeBron's inspiring style and cultural legacy. Together, they deliver a bold collector's edition that invites fans to connect, celebrate, and share in a new era of sociability.

To launch this Limited Edition, Hennessy leverages the unique cultural backdrop of the lead up to LeBron's 23rd NBA season to reveal "The Second Decision": a playful homage to his iconic 2010 "The Decision" interview. The campaign rolled out globally across Hennessy and LeBron James' digital platforms, igniting anticipation and conversation ahead of the release.

By channelling the original interview - from the set design through to LeBron's delivery - and elevating it into a timely homage, this cinematic reimagining spotlights LeBron's personal connection to the collaboration and the communities it honours.