The Spirits Business

Diageo-owned Johnnie Walker has unveiled the next chapter of its global ‘Keep Walking’ campaign, which returns with a fresh perspective and a new film celebrating ‘the determination that fuels personal progress’.

The refreshed campaign centres itself on the word ‘keep’
Making its debut in North America on the 18 November, the evolution of the campaign will roll out globally in 2026 across streaming, digital, paid social, and out-of-home.

The campaign film invites a new generation of whisky drinkers to find meaning in the everyday moments that move them forward.

The refreshed ‘Keep Walking’ campaign centres on the power of the word ‘keep’ – a call for ‘steady momentum and personal perseverance rooted in aspiration’.