3 Oct 2025
Johnnie Walker and Olivier Rousteing Drop The Couture Blend
Lux Exposé
Johnnie Walker and Olivier Rousteing are at it again, and this time, they’re turning whisky into pure couture. Today marks the debut of The Couture Blend, the second release from the Johnnie Walker Vault and the ever-bold creative director of Balmain.
Deep beneath Edinburgh’s Princes Street lies the Johnnie Walker Vault – an underground creative “atelier” where experimentation reigns. That’s where this luxurious Scotch was born, following the wildly successful Couture Expression, the first chapter in this boundary-pushing collaboration. The Vault isn’t just a place to make whisky; it’s where craftsmanship meets creativity, where the world’s most exclusive blends are dreamt up and brought to life in limited quantities for those who appreciate the extraordinary.

