HYPEBEAST

Sometimes, the best parts of a night out aren’t the main event but the moments that lead up to it — the pre-party drinks, picking out your best look and the thrill of anticipation. Courvoisier’s latest campaign, “Bring Your Own Courvoisier, #BYOCV” encapsulates this experience through an immersive film and events across major cities that turn the pregame into the main attraction.

The cognac brand has been getting the party started since the 18th century — it was the spirit that guests toasted with at the opening of the Eiffel Tower in 1889 — and it has been a part of many prestigious social events since then. But through BYOCV, Courvoisier is shown in a new light, proving to be an essential element of early evening celebrations and rituals.