The Spirits Business

LVMH-owned Cognac house Hennessy has partnered with Puerto Rican rapper and singer Bad Bunny on his Debí Tirar Más Fotos world tour.

Hennessy will create immersive activations during Bad Bunny’s tour.

These will include two signature cocktails that fans can enjoy: Hennessy Pasión and Hennessy de Coco.

The cocktails were inspired by Bad Bunny’s new Debí Tirar Más Fotos album and use ingredients close to Puerto Rico.

The Hennessy De Coco blends coconut and tropical fruits with Cognac, while the Hennessy Pasión is described as a playful mix of passionfruit and lemonade with Cognac.

Guests can also explore the ‘Hennessy Clúb’, which is said to show the brand’s universe through ‘multi-sensory moments’ that blend Puerto Rican heritage, music and lifestyle.