1 May 2025
Hennessy is banking on its XO cognac to seduce on Father's Day
Journal du Luxe
For Father's Day, Hennessy is reviving its iconic XO cognac, a skillful blend of expertise and heritage storytelling. A strategic choice to ensure sales during this key holiday for the industry.
Extra Old Hennessy XO cognac, the star of the holidays.
As Father's Day approaches - celebrated on June 15 this year in France - Hennessy is bringing back into the spotlight its Hennessy XO , the first "Extra Old" cognac launched in 1870 and which has become a classic of the brand over the decades. Blended from one hundred eaux-de-vie aged between 12 and 30 years and revealing spicy, woody and fruity notes, Hennessy XO embodies a vision of luxury based on transmission and the art of patience.

