Lux Exposé

This October, the world’s most famous cognac and one of the greatest athletes of all time are teaming up once again. Hennessy and LeBron James have unveiled the Hennessy V.S.O.P Limited Edition by LeBron James, a collector’s release that’s as bold, dynamic, and unshakably confident as the King himself.

The collaboration, which first kicked off in 2024, blends Hennessy’s timeless French craftsmanship with LeBron’s unmistakable cultural flair. The new bottle is instantly eye-catching – bathed in vibrant orange, inspired by LeBron’s relentless energy both on and off the court. At its centre is LeBron’s signature “crowning” gesture, a nod to his role as a leader, an innovator, and a man who knows how to celebrate life.