The Drinks Business

Heineken is giving fans access to every race of 2026 with the launch of a new season ticket as its global partnership with Formula 1 is renewed.

The global beer giant, which has already had a decade-long partnership with F1, announced the development in São Paulo, where it will resume the title partnership of the local Grand Prix from 2027.

Heineken’s new season ticket is set to grant holders – and a plus one – access to every race on the calendar, with travel and accommodation included. In total that would include 24 Grand Prix, across 24 cities.

The beer company has said it will award the “money-can’t-buy pass” to the “most deserving fans” starting with Brandon Burgess F1 super fan Brandon Burgess, who made headlines for his attempt to attend every race this year on a strict budget.