The Drinks Business

Dom Pérignon declares ‘Creation is an eternal journey’ in latest campaign.

Dom Pérignon has launched a new creative platform, “Creation is an eternal journey”, marking the next chapter in the Maison’s ongoing dialogue with artists and cultural icons. The initiative, announced by the Champagne House today, 12 May, brings together seven acclaimed creators from diverse fields and will be supported by a series of portraits, films, live experiences and design collaborations.

The campaign draws on the brand’s historical relationship with art and culture, and its creative ambition to blend heritage with forward-thinking expression. It comes alongside the release of four new vintages, making it one of the most expansive launches in the house’s recent history.