The Drinks Business

The partnership between Bollinger and Bond began on screen in 1979 with Moonraker, though the Champagne was first referenced in Ian Fleming’s Diamonds Are Forever in 1956. Since then, the collaboration has become one of cinema’s most enduring brand alliances.

The new limited edition release comes in a black collector’s box inspired by the iconic Bond opening sequence. The front features a gold gun barrel motif with Bond’s silhouette at the centre, set against a black-and-gold colourway with metallic embossing. The bottle itself carries the 007 branding on the neck collar.

“Champagne Bollinger and James Bond share a commitment to elegance, craftsmanship, and timeless sophistication,” said Victoria Carfantan, Director of Global Partnerships at Champagne Bollinger. “This release is both a celebration of our shared history and an invitation for Bond fans and champagne lovers alike to savour the taste of The Champagne of James Bond.”