Journal Du Luxe

As Wicked: For Good, the breathtaking finale of the globally beloved musical, takes flight in theaters on November 21, Absolut Vodka is mixing up a celebration that’s as bold and glittering as Oz itself.

To mark the occasion, Absolut is bringing back one of its most iconic creations – the legendary sequin bottle sleeve, returning for the first time since 2017 with a Wicked-ly fun twist. With just a flick of the wrist, the sleeve shimmers from pink to green, a nod to the enchanting duality of Glinda and Elphaba. It’s the ultimate collector’s item – and the star of Absolut’s Wicked: For Good cocktail collection, designed to turn any gathering into a magical moment.