Lux Exposé

Curtis “50 Cent” Jackson has never been one to play it safe, and his latest venture proves it once again. The rapper, entrepreneur, and Sire Spirits founder has teamed up with Silvio Denz, Executive Chairman of Lalique Group, to unveil the 505 Edition Branson Cognac by Sire Spirits × Lalique. Limited to only 505 hand-etched, individually numbered decanters, this collaboration is the kind of thing collectors dream about and connoisseurs whisper about. The 505 Edition is a celebration of strength, creativity, and giving back. Each bottle comes tucked inside a custom luxury case, gleaming with craftsmanship and intention, reminding us that true luxury isn’t just about what you own, but what it stands for.