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6 Oct 2025

Sustainable luxury: Chaumet recycles its uniforms in a new setting

Journal Du Luxe

More than 300 kilos of reused textiles Place Vendôme.

A jewellery house in the age of circular fashion. On the occasion of Paris Fashion Week, Chaumet is revisiting its windows on Place Vendôme through the prism of sustainability.

From a distance, the new décor of Chaumet's exterior windows in its historic flagship could evoke marble.

This is not the case: installed a few days ago, this new scenography in the Maison's signature colours is actually composed of... textile fibres. And more particularly recycled fabrics, in this case those of old uniforms worn by Chaumet sales teams.

© By Publicis Media Luxe Central Team. 

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