The actress has shaped global culture and style for decades and now becomes an advocate for the global lab-grown diamond movement.

Astrea London has welcomed actor Sarah Jessica Parker on board as its new global creative director and founding partner.

This partnership unites her with Nathalie Morrison, founder and CEO of the brand, sharing a vision for the future of the diamond industry.

Sarah Jessica Parker’s role will extend beyond creativity – as a founding partner and joint spokesperson alongside Morrison, she will champion Astrea London’s commitment to making a positive social impact, with part of the company’s yearly income dedicated to education for underprivileged children and other global causes.