Featuring the new Connected Calibre E5 smartwatch and FuelCell SuperComp Elite v5 running sneakers.

TAG Heuer and New Balance launched a dual-release: the Connected Calibre E5 watch and FuelCell running shoe.

Both items share a violet/green colour scheme and will be released in limited quantities worldwide.

TAG Heuer and New Balance have joined forces to create a purpose-driven duo: the TAG Heuer Connected Calibre E5 40 mm x New Balance Edition smartwatch and the FuelCell SuperComp Elite v5 running shoe. Aimed at athletes who train with intention, this special-edition pairing underscores a shared obsession with precision, performance and pushing boundaries.

The TAG Heuer Connected Calibre E5 40 mm x New Balance Edition houses the brand’s fifth-generation Calibre E5 movement and a proprietary in-house OS for an intuitive, responsive interface. Its black DLC–coated Grade-2 titanium case is sandblasted for lightweight durability, while a novel 0–100 scale on the dial syncs directly with app-based training metrics. “From the pinnacle design of our FuelCell SuperComp Elite 5 to the cutting-edge intelligence of TAG Heuer’s Connected Calibre E5, we’re creating instruments that elevate athletes and celebrate the art of innovation,” notes Chris Davis, Global Brand President & CMO of New Balance.