Jaeger-LeCoultre, Rolex, and Omega spearhead the shift with immersive exhibitions, hands-on workshops, and star-studded campaigns, turning watchmaking heritage into emotional resonance.

Even amid global economic uncertainty, the luxury watch sector demonstrates remarkable resilience. Data from Fortune Business Insights shows the luxury watch segment reached $53.69 billion in 2024, projected to rise to $59.97 billion in 2025 and surpass $134.5 billion by 2032 — a compound annual growth rate of 12.23%. Asia-Pacific drives this trajectory, commanding 41.72% of global market share in 2024.