Swiss watchmaker Jaeger-LeCoultre is encouraging chance encounters with fate.

Jaeger-LeCoultre is taking a romantic approach in its new campaign, encouraging chance encounters with fate. The brand is tapping its global brand ambassador, Chinese actress Zhang Ziyi, for a three-part marketing endeavor.

This campaign aims to inspire and connect with audiences, emphasizing the chance encounters that can lead to significant life events. The campaign is part of Jaeger-LeCoultre's broader strategy to balance romance with chance, reflecting the brand's values and its connection to the audience.