15 Oct 2025
Chunky gold jewellery is Gen Z’s new obsession
Professional Jeweller
Bigger, bolder, and shinier - Gen Z is swapping dainty chains for chunky gold statements.
The Gen Z women of the internet have spoken, and chunky gold jewellery is officially IN.
If social media is anything to go by for indications of the latest jewellery trends (p.s. it is), then the maximalist glamour that is dominating my feed seems to be the new favourite.
As Gen Z redefines luxury for the digital age, chunky gold jewellery has become both an outfit accessory and a statement of identity and confidence.
Think: noisy bangles, stacked gold rings, large swirl necklaces, and big earrings.
It’s all about being bold and taking up space. Some have even dubbed the chunky looks, “cool girl jewellery.”
These ‘cool girl’ pieces seem to take a lot of style cues from the 80s, 90s, and early 2000s with thick chains, hoop earrings, and gold link necklaces returning to the scene.

