The panther has been an emblem of Cartier since 1914. The mysterious feline slinks across campaigns and flicks its tail through storefront windows with quiet ferocity in a demonstration of power and elegance. For the Magical Night campaign, the panther is replaced by a riot of playful cubs wreaking havoc on the luxurious 13 rue de la Paix boutique, as the doorman, Cartier boxes stacked in his arms, attempts to catch them in the act. The mischief-makers fling lids off of boxes to reveal iconic timepieces inside, get wrapped-up in ribbons and play amongst the House’s iconic red packages.