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19 Nov 2025

Cartier signs a new flexible version of its LOVE bracelet

Journal Du Luxe

LOVE by Cartier, a style icon

Ahead of the strategic holiday season, Cartier is presenting a new version of its iconic LOVE bracelet. A jewellery icon since the end of the sixties, jewellery is reinventing itself through a new design.

A timeless that never stops reinventing itself. Imagined in 1969 by designer Aldo Cipullo, the LOVE bracelet has established itself as one of Cartier's most distinctive creations. Among its characteristics, a rigid oval shape, visible screws, or an unusual mechanism requiring the help of a third party to open or close the jewel using a matching screwdriver.

© By Publicis Media Luxe Central Team. 

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