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24 Nov 2025

Bulgari Opens New Four-story Rodeo Drive Flagship

WWD

Bulgari has a new home on Rodeo Drive.

The luxury house has relocated just a few doors from its former space and now welcomes clients at 401 Rodeo Drive, on the corner of Brighton Way. The new multilevel boutique spans 5,834 square feet for its collections of high jewellery, fine jewellery, timepieces, fragrances and handbags, while also housing a client salon and rooftop terrace.

The move reflects long-term confidence in North America, according to Bulgari deputy chief executive officer Laura Burdese.

© By Publicis Media Luxe Central Team. 

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