A unified program will showcase 66 brands, expanded spaces, and a city-wide cultural experience in Geneva.

Watches and Wonders 2026 is set to be the biggest edition yet, with the arrival of Audemars Piguet and ten other new brands.

The maison hasn’t exhibited at a Geneva fair since 2019, when it left the previously named SIHH in favour of focusing on direct client engagement and exclusive brand experiences.

Taking place from April 14 to 20, the world’s leading watchmaking event will now bring together both the Salon and In The City programs into a single, unified experience across Geneva.