The Tiffany & Co. 2025 holiday campaign has arrived. Titled “Love Is a Gift,” the launch stars actress and global House ambassador Anya Taylor-Joy. In a 90-second campaign film directed by Jonas Lindstroem, Taylor-Joy explores scenes of gift exchanges centering the Tiffany Blue Box.

The actress wears pieces from the HardWear, Lock, T and Knot collections. The Lock, inspired by a padlock from 1883, speaks to the campaign’s message of enduring love. The film’s throughline is a long, white ribbon around a Tiffany Blue Box. As Taylor-Joy unwraps the ribbon — wearing the new Bird on a Rock collection — it transports her around the world. In one scene, she twirls with the ribbon under a spotlight as snow falls.