An award-winning Chinese artist, Li is also the founder of design studio Didelidi, creating AI fashion collections and the campaigns around them using softwares like Runway and Midjourney. With Moncler, she went one step further and turned one of the AI-generated collections into IRL ready-to-wear for the first time.

The Moncler x Lulu Li project collection, which includes a capsule of down jackets, a vest and an edit of “city-ready layers”, according to the press release, hits Moncler stores in China today and will be available globally from 28 October. But it was first unveiled last Saturday, during Moncler’s City of Genius activation in Shanghai. At the centre of Li’s pavilion was a mirrored hexagonal chamber showcasing the collection’s star item, a gigantic cream puffer gown (available to purchase exclusively at Harrods).