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17 Jun 2025

Louis Vuitton relaunches its Enigma multiplayer game on discord

Journal du Luxe

The luxury house unveils this June 17 the second episode of Enigma , a collaborative quest centered around its brand universe.

An immersive game on Louis Vuitton's Discord account.

Running until June 20, Enigma is a series of puzzles offered daily to the more than 10,700 subscribers of the Louis Vuitton account on the Discord social network.

Here, players are immersed in the heart of a plot built around the brand's olfactory heritage and more precisely in the heart of its Fontaines Parfumées de Grasse estate, in the south of France.

© By Publicis Media Luxe Central Team. 

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