With his round eyes, his small, pointy teeth and his masterful distribution strategy, Pop Mart's favorite character is making his mark on the luxury radar.

Labubu, a distribution that is moving upmarket.

It's hard to have missed this phenomenon. Having appeared just ten years ago in the illustration series The Monsters by Hong Kong artist Kasing Lung, the Labubu was transformed in 2019 in the form of collectible figurines published by Pop Mart and offered in mystery boxes.