The French brand, which is celebrating its twentieth anniversary this year, is now inaugurating a crypto payment solution deployed jointly online and in several of its physical stores.

Bitcoin, Ethereum, USDT, Solana... From now on, Messika's customers will be able to pay for their jewellery in about sixty virtual currencies.

Offered in the brand's stores in Europe and the United States as well as on its e-shop, this new feature is the result of a partnership set up with the start-up Lunu Pay: founded in Berlin, the young company is already working with the e-retailer Farfetch and the fashion brand Off-White, which has been offering payment in cryptocurrencies since 2022.