After presenting a show filmed exclusively on the iPhone, the French designer unveils a promotional video captured with the same tool.

In their fantasized version, the Jacquemus workshops contain surprising details, to say the least. Slices of sandwich bread toasted with an iron; a banana peeling stand invaded by kittens; popcorn explosion; a seamstress who disappears in the middle of the rolls of fabric...

"A dream come true... my first campaign with and for Apple," sums up Simon Porte Jacquemus about this sequence of just under a minute entitled "Just a normal day at Jacquemus".