In this collaborative report by Vogue Business and IBM, we review research from IBM’s Institute of Business Value (IBV) and the data and trends from proprietary studies, including the Vogue Business Index, to understand the rapidly shifting climate of the global luxury market and the transformative potential of artificial intelligence in redefining luxury for the digital age. Through the lens of current industry challenges and the incoming headwinds, the report explores the proactive adoption of AI technologies to elevate brand experiences, redesign business processes and cultivate resilience against market volatility.