Adept at video games in its content strategy, the luxury house unveils its version of the classic "Snake" with, at stake, a series of awards.

"Afterworld", "Balenciaga Regenerative Agriculture Experience", "Balenciaga Skiwear", "Bfrnd: The Game", collaborations with Fornite or Need For Speed... In recent years, Balenciaga has punctuated its brand content with the regular release of interactive games, even announcing in 2021 the birth of its Business Unit dedicated to its activities in the metaverse.

While the brand is launching a New Year Series 25 ready-to-wear capsule celebrating the entry into the lunar year of the snake, here it is presenting its own iteration of "Snake". Appearing in the 70s, this now classic of retro gaming had experienced a revival of notoriety at the end of the 90s thanks to its pre-loading on Nokia mobile phones: enough to seduce the most nostalgic Millennials but also members of Gen Z who are fans of the Y2K aesthetic...