The watch manufacturer is now inaugurating a new universe accessible via a virtual reality headset. Developed in collaboration with Dreamscape Immersive on the occasion of the brand's 150th anniversary, the initiative aims to put immersion at the service of the discovery and transmission of artisanal gestures.

After BULGARI and its BULGARI Infinito project in mixed reality, it is Audemars Piguet's turn to rely on connected objects to deliver new perspectives on its history and know-how.

Inspired by the codes of the Swiss House and by "a Hollywood narrative", The House of Wonders is presented as a fantasy world that can be explored by the participants, represented in the form of avatars. Equipped with a VR headset and divided into groups of six, they are invited to follow an origami bird through the different stages of designing miniature mechanical objects.