53% of luxury shoppers on TikTok have acquired a high-end item in the last four months.

TikTok takes stock of its premium content and the relationship between luxury shoppers and the platform in a brand new report. Between the expression of one's identity and conversion into a potential customer, here is a summary of the findings of this study.

The social network has just published its report "Express to impress: TikTok's role in reconnecting luxury with shoppers" based on internal data and an AYTM survey. The two stakeholders analyzed and questioned nearly 4,000 luxury buyers and potential buyers, whether they use TikTok or not, in four key markets, namely the United States, Italy, France and the United Kingdom. And the platform's potential for homes is very real: 53% of these TikTok users have purchased a luxury item in the past four months, compared to 45% of non-users of the app. 70% of TikTok's luxury audience spent $1,000/pound or more on a single premium fashion purchase, and 26% spent more than $5,000/pound on a single purchase.