The French hotel group is reviewing the architecture of its portfolio and evolving Hôtels Barrière into a new brand designed to modernize its world.

A collection of four hotel brands. A century-old heritage and evolving standards. Barrière Hotels officially adopt a new name: Barrière Collection .

Under this name, the group founded in 1912 intends to offer a more distinctive and better segmented framework to its various establishments, now grouped under four brands.