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31 October 2025

Loïc Prigent directs a new documentary about the House of Balmain

Journal Du Luxe

The fashion journalist and filmmaker celebrates Balmain's 80th anniversary with an exclusive documentary, available on YouTube. A journey into the heart of the couturier's archives and legacy.

A look back at the origins of modern fashion. Paris, September 18, 1945. A few months after the Liberation, Pierre Balmain organized what would be the very first post-war couture show. Eight decades later, Loïc Prigent dedicates a documentary to this pivotal moment in the House's history and to the symbolism of Balmain's silhouettes within the context of economic, political, and social reconstruction.

© By Publicis Media Luxe Central Team. 

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