A journey to the heart of the group's archives.

Luxury group Kering is strengthening its heritage strategy with the release of a series of short videos unveiling the founding stories and creative forces that have shaped its iconic houses, from ready-to-wear to jewellery.

With "Creativity is our Legacy", Kering opens the backstage of its houses to the general public. This series of short videos - less than two minutes each - looks back at the origins, archives and founding moments of Gucci, Saint Laurent, Balenciaga, Bottega Veneta, Alexander McQueen, Brioni, Boucheron, Pomellato, Qeelin and Ginori 1735. Each film offers privileged access to the workshops, historical voices and images that have shaped the identity of these houses that have become references, both fashion and cultural.